ROLE: CREATIVE DIRECTOR

A research group with a focus on public good, the Possibility Lab came to us in need of a new logo. They are a part of the University of California and known for top tier analysis of public policy and partnering with institutions to generate data-backed solutions. They needed a new brand that reflected that level of innovation. I worked with them to distill their three core values:

We are creative problem-solvers.
We generate data driven public good.
We seek a bright future for us all.

The mark, palette and typeface align with these three core values. The mark is a custom “P” and with the circles representing both data and the public in an optimistic way.

ALSO: I included some of the early logo iterations as well.