Developed videos and stills for Meta and Ray Ban.

ROLE: DESIGN PROGRAM MANAGER
PARTNERS (in-house): Daniel Ilic (Executive Creative Director), Ryan Wesley Peterson (Creative Director), Megan Trinidad (Creative Director), Cassie Pauley (Junior Designer), Gabby Gardner (Producer), & Taryn Nagle (Producer)
PARTNERS (agency): Special Guest, Whitehouse, & Assembly

For Ray Ban/Meta co-branded smart glasses, spearheaded the development of narrative content showcasing cutting-edge technology in a seamlessly stylish manner, including short films, editorial stills, and motion graphics. Collaborated with a highly skilled cross-functional in-house team composed of multiple functions.

The RBM visual system sits on a co-branded spectrum that unites both the Ray-Ban and Meta brand. Our goal was to create a unified key look that embodies our shared principles and brings our brand positioning to life.

There were three workstreams: Campaign, Product and Lifestyle. Ours was the Lifestyle Team.

SPECIFIC GOALS:

  1. Expand and harmonize our core asset library. Establish a holistic visual approach to harmonize the art direction across all categories of assets, and do it in a way that elevates the concept of presence.

  2. Find more creative harmony between Meta and Ray-Ban. Find more creative synergies between the brands and develop a direction that operates at the intersection between fashion and social connection.

  3. Evolving the quality and scalability of the brand system. Refine+standardize kev narrative tools to empower a wide range of teams to execute cohesively across surfaces and channels.

  4. Enhance the flexibility for owned spaces and channels. Establishing better co-branding guidance for owned spaces, taking into account specific audiences, strategies, and channel needs.

This Lifestyle work was intended to be relatable, authentic and people-centric photography helps us showcase our product in action and contextualise how this brand new technology fits into people everyday life.