ROLE: CREATIVE DIRECTOR

TWIN STAR is a digital-first comics studio built to rethink how modern readers discover, follow, and fall in love with stories. The brief was to create a brand system that matched the ambition of the platform: fast, contemporary, and built for creators and fans who expect more than nostalgia loops and dated workflows.

I worked with the founding vision to distill four core traits that define how TWIN STAR shows up in the world:

Confident: A clear point of view and a forward stride. Unpretentious: Craft over ego, always.
Sharp: Designed to cut through noise and land fast.
Disruptive: Built to challenge the old patterns of the comics industry.

The visual identity reflects these principles. The logo is a bold, angular monogram built for motion; the palette is high-contrast and energetic; the typography is clean and contemporary. Together, the system signals a brand that’s lean, modern, and engineered to move.

I’ve also included early mark explorations, sketches to show how the logo evolved.