MY ROLE: Creative Director
PARTNERS: Bruno Silva (Art Director), Brent Hurlbert (Senior Designer), Tom Groom (Senior Designer), Griff McLaughlin (Intern), Max Kaufman (Project Manager), Phil Hunter (Copywriter), Arlan Smith (Motion Designer)

The feedback about last year’s LangOps Universe was that the branding lacked punch. I worked with our team to pitch multiple directions and push their limits. We met to discuss inspiration and share trends we saw happening. Everyone participated and pitched creative. While I was hands on at certain points to help refine, my role here was more about developing design culture and collaboration.

I’ve also included our Road Show event booth package. It needed to be scaleable and adjustable to audiences. This was a simpler project where I managed a Senior Designer. I set our goals, helped with timelines and gave feedback.